095 – Greg Jeffries: Simple, Scalable, Sustainable SEO
For those just starting out on their entrepreneurial journey online, hearing “SEO” and “Affiliate marketing” may seem daunting. Our guest today, however, makes it all easy to understand.
Today on the podcast we have SEO Expert, Greg Jeffries. Greg is a designer, entrepreneur and an internet marketer. He is passionate about online marketing and his top strengths include: creating strategies and organizing information and complex workflows into simple processes, search engine optimization, and developing various design and creative solutions.
In this episode, we talk about how he got started in affiliate marketing and SEO consulting, the tools he recommends and strategies and tactics that you can apply to your own business.
If you’re an entrepreneur, or if you want to make a mark online, click on the play button below to listen to the rest of the episode.
Reach out to people who know what they’re doing
Like many online entrepreneurs, I tried figuring things out and doing things on my own. I did that for a while, and it was a hit-and-miss. So I’ve learned to ask help where I need it most. I sought out coaches, took courses, and hired people who are skilled in doing things that are not the focus of my business.
“The live events for affiliate and internet marketing – that’s where you meet people that are hopefully crushing it, and if they’re not, at least the caliber of people that show up to these events are ones that are hopefully serious because they’ve forked out a couple thousand dollars to be there.
That was a big turning point for me when I finally got out of my comfort zone and stopped trying to figure it out on my own.
All these people in the planet, they’re already doing the things that you probably want to do and making the money that you want. So just go and try to find these people. A lot of times you’re not going to get access to those people online, unfortunately.”
SEO and affiliate marketing tactics
“I just create a bunch of content, videos and blog posts with long-tail keywords revolving around ClickFunnels and related software. I just provide value and solutions in exchange for that.
To promote ClickFunnels – and this applies to any product or service – I don’t try to just promote ClickFunnels by itself and say things like, “You should get ClickFunnel, it’s a great tool! Oh and by the way, I get a commission.”
I try to build ClickFunnels into some sort of a system and be like, “Here’s how to x, y and z. You’re gonna need this tool, you’re gonna need this traffic source, you’re gonna need this – and once you put them all together, you get this result.”
And so it just becomes natural to be like, “Okay, the first step is to get ClickFunnels. It’s part of the system.” Instead of just saying, “ClickFunnels is a great tool! If you want to make money online, it’s a sales funnel builder tool! Just point and click and you’re going to be making money!”
I like to give people some sort of a blueprint. The people that are already marketers, they know what it does and they may or may not buy under your affiliate link. But I try to position the offer towards complete beginners, generally.”
The 3 S’s
Simple, scalable, sustainable – Greg’s approach to SEO meets all those criteria.
“Simple. You can get as detailed and as elaborate with SEO as you want, but that was what held me back with SEO. I was trying to be the smartest guy in the room, and it just crippled me. I had to dumb it down so I can understand it.
Scalable. I mostly focus on long-tail keywords instead of shorter ones, like “ClickFunnels Review”. I’ll focus on something like “ClickFunnels Mailchimp integration,” something longer and more specific.
The reason I do that because long-tail keywords are less competitive and they have more buyer intent behind them, so they’re easier to rank for. There’s more people typing in long-tail keywords. There may be more traffic for shorter keywords, but there’s either equal to or greater traffic for long-tail keywords and there’s a lot more combinations of long-tail stuff.
Most people, when you go to buying something online, or if you’re interested in buying something, you don’t just type “shoes”. Nobody does that. If you want a “red Nike men’s running shoes,” that’s what you type in because you want to narrow down the options.
There’s tools like keywordtool.io that you can start with a root keyword and it will just spit out thousands of recommendations, and then I just take that list and create content around that.”
