115 Blockchain Technology, Adbank and Sales Strategies – with Jon Gillham

“Sales should be a positive word for every entrepreneur.”

Jon Gillham is the CEO and Founder of Adbank, a powerful online ad platform built on Ethereum to remove costly middlemen & dramatically reduce the $50 billion problem of ad fraud using advanced AI technology.

By using the Adbank platform, publishers can get paid more for their content while charging advertisers less and creating a transparent ecosystem that benefits all key stakeholders in the industry. Existing ad platforms will be able to access cutting edge anti-fraud AI tools through Adbank’s API and powered with ADB tokens.

Read Jon's Full Bio

In this episode, we talk about:

Blockchain technology
Ways on how to sell your ideas
Growing your online network
Building a personal brand versus building a corporate brand
What Adbank is

If you want to learn more about the topics, check out the entire episode!

What is blockchain technology?

Instead of a database that sits with your bank, what blockchain allows us to do is get into that database, and instead of a centralized trusted authority, it’s now a decentralized system that creates a distributed trusted environment versus a single point of trust.

There’s some pretty interesting applications where based on whoever middleman exists to act as a trust agent to make a transaction happen between two parties, blockchain can come in and provide some efficiencies and act as a solution to the trust problem.

How have you went about growing your sales?

We’ve been really consistent from the start, with a heavy focus on systems and automation, and doing a very traditional valuable information share, followed by a lead capture, followed by educating them on what our company does.

It’s very formulaic. Most sales copies looks like an engineer wrote it, because an engineer did write it, and not necessarily optimized for sales but optimized for sales for the right person who understands the problem. So very inbound, lots of automation, and very focused on ensuring that we get the right clients in the door.

Building a Personal Brand Versus a Corporate Brand

I have significantly shifted my focus to be at the far backseat as possible, and putting other members of the team forward for several reasons, but keeping the brand around the company.

We all have a personal brand, so it’s not necessarily a binary decision because you can’t choose to not have a personal brand because we all do. And so continuing to be aware of that, but my focus is shifting away from increasing my personal brand and focusing on the business and other team members