125 How to Make Speaking Engagements Profitable with Karen McGregor
“If you don’t make the sale, you’re not helping people transform.”
Karen McGregor is a bestselling author, international speaker, coach, trainer and the founder/ CEO of the Speaker Success Formula. Her company helps entrepreneurs create, structure and deliver compelling presentations to monetize their expertise and launch successful speaking businesses.
Using her Speaker Success Formula, Karen attracts a wide range of clients from Olympic athletes, health experts, elite artists, and musicians to coaches, financial advisors, real estate experts, bestselling and aspiring authors.
In this episode, we talk about:
How to make speaking engagements profitable
Selling through speaking (and vice versa)
Transforming people’s lives through sales
Karen’s career trajectory
Growing your business through speaking engagements
Making motivational speaking part of the sales process
The greatness of sales
The importance of mastery
To learn more, listen to the full episode!
Growing Your Business Through Speaking
With sales, if you have no plan to grow your business, nothing’s going to happen no matter how good of a speaker you are.
I always tell my clients that they don’t need to be a good speaker, or be someone who comes off perfectly in order to create impact and income in your business.
Transforming People’s Lives Through Sales
If you don’t make the sale, you’re not helping people transform.
I love motivational speaking, it’s there for a reason, but those people who actually have something to sell that actually transform people’s lives is important because most of us hear a motivational piece, and then we get excited about it, but after 24 to 48 hours that wears off. Whereas if the people purchased something to take them further, that doesn’t wear off and it actually changes that person’s lives.
The Greatness of Sales
A lot of people don’t realize that the greatness of sales doesn’t come from the income. It comes from watching someone actually change their life.
For most of us who are really dedicated to sales, that is the number one key that keeps us going is to see how our clients have transformed their lives.
