144 How to Gain and Consolidate New Referrals (w/ Cameron Herold)
“The happiest point in a customer’s journey with you is in the first 90 days, so that’s when you want to activate the referrals.”
Cameron Herold is a top business consultant, best-selling author, and speaker. Named by Forbes Magazine as “the CEO Whisperer”, Cameron has touched thousands of businesses directly and indirectly through his work. By age 35, he had built two $100 million companies, and by 42, he had grown 1-800-GOT-JUNK? from $2 million, to $106 million in revenue in just six years.
In this episode, we talk about:
Gaining leads through referral marketing
Outreach strategies in social media
The perfect time to ask for referrals
Cameron’s system for consolidating referrals
To learn more, listen to the full episode!
The Happiest Point of a Customer’s Journey With You
The happiest point in a customer’s journey with you is in the first 90 days, so that’s when you want to activate the referrals.
It’s kind of like dating and marriage - it’s the happiest for the first few weeks. So in that customer journey, make sure to activate the referrals within a 90 day period.
Why Referrals Are Powerful
When you walk down a street and you see a great restaurant, but it’s empty, and you see another great restaurant with a lineup of people, you almost want to get in the lineup even if it takes some time because you feel like it’s got to be good because people trust the business.
Referral marketing is the same way - when people trust you and is confident about your business, it will be easier for other people to trust you as well.
Want more? Listen to the FULL episode below:
