118 Make Your Business Stand Out Through Content Marketing – with Madeleine Lambert
“People won’t trust you if you’re flaky and if don’t come through on your promises.
Madeleine Lambert is the co-founder of Content Refined, a fast growing content marketing company that provides cutting-edge online content for affiliate marketers, e-commerce businesses and SaaS companies.
In this episode, we talk about:
How to stand out in an overcrowded niche
Content marketing tips and strategies for 2019
Content Refined: their story and services
Pain points in starting a company
Bridging traditional and online marketing strategies
Finding your voice online
Creating win-win relationships
If you want to learn more about how you can use content to distinguish yourself online, check out the full episode!
Having a Personalized Content Marketing Strategy
I truly believe that content is king and is going to be the most effective way to market yourself and make sales online.
But so much of content marketing right now is completely automated – you write your content and then plug it into all sorts of funnels to make it work for you, and it’s very hands-off and not as personal as it used to be.
So I do believe in creating that personal touch to your content marketing strategy. And what I mean by that is by creating really great relationships and creating content that is going to be useful to different types of audiences, then they’ll use that content to leverage your services.
Chris on Win-Win Relationships
Striking those win-win trusting relationships that are not necessarily tied monetarily is a tough one to conquer, but once you conquer them and you create these trusting relationships, they go a lot further than those traditional affiliate, monetarily-driven relationships. Trusting relationships is at the core of what business is all about.
Building Trust with Your Audience and Partners
Making great connections, getting to know people, building trust with people and following through with what you say you’d do is a really important piece of advice. Don’t be flaky – people won’t trust you if you’re flaky and don’t come through on your promises.
Do what you say you’re going to do – that’s how you build trust.
Mentions
Connect with Madeleine Lambert (LinkedIn).
Content Refined (site)
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Platform by Michael Hyatt (book)
