138 Humanizing Email Communications with BombBomb (w/ Ethan Beaute)

Sep 13

“There is a tendency in sales to sit around and imagine the “persona” - who’s this person? You must be able to define him/her to be able to communicate with your audience.”

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Ethan Beaute initially started as a writer, producer and editor, creating campaigns for local television stations for about twelve years. Now, he is the Chief Evangelist of BombBomb, a company that helps you enjoy clearer communication, human connection, and higher conversion with simple, personal videos.

Read Ethan's Full Bio

In this episode, we talk about:

What is BombBomb?
Getting to know your audience
Creating a business persona
How to let your audience know the value of your service
What motivates people to avail your products and/or services
How to communicate effectively with your audience

To learn more, listen to the full episode!

Engaging With Your Audience

I initially started as a writer, producer and editor, creating campaigns for your local television station and I did that for about a dozen years. It was marketing but it wasn’t aligned with sales. So I had little to no relationship with these customers, but it wasn’t until the advent of social media that I started engaging with my audience.

When I joined bombbomb, we were maybe five or seven people, and I immediately started going to trade shows which was just amazing for me as a marketer and as a sales person. It’s just so extremely valuable, just getting to know my clientele. What are they thinking about? What are they dressed like? So for me, it was super helpful but also very fun.

You start to know these things that you’ll never get to know unless you interact with your audience.

How to Communicate Better With Your Audience

If you want to be seen and heard and understood, creating that “persona” to communicate with your audience is a lot more effective than creating a new post that doesn’t build rapport, doesn’t differentiate you, doesn’t have the tone, emotion and sincerity that you really need to express to your audience.

Listening to Your Customers

If you can give the gift of your time and attention to your customers, they will feel seen and heard and understood, especially when you can give them back something that you picked up in your conversation with them.

Want more? Listen to the FULL episode below: