139 Tips on Designing Your Content Marketing Strategy (w/ Bill Bice)
“If you’re willing to use your most valuable expertise in the sales process, then it makes every prospect you meet better off because you’re providing this really valuable insight to them that they really can’t get anywhere else.”
Bill Bice started his first company at age 18, growing ProLaw Software into the largest law firm automation system for small and mid-size law firms. Today, Bill is the CEO of boomtime, and is passionate about helping small businesses grow. His goal is to enable smaller businesses to more effectively compete with their larger competitors.
In this episode, we talk about:
boomtime, Bill’s company
Where does sales fit in in marketing?
‘Challenge your selling’ methodology
Two levels of content creation
Why market through LinkedIn
First step to get started in content marketing
Creating a call to action that prompts a conversation
To learn more, listen to the full episode!
How Marketing Supports the Sales Team
For me, marketing is all about sales, and one of the advantages in a smaller company is it’s so much easier to get alignment between your marketing efforts and sales.
And often the problem is that there isn’t a consistent foundational marketing strategy put in place to support the sales team. If you do that well, it will have such a dramatic effect for your business and it will really give your sales team the support to help them be successful.
Don’t Be Afraid to Give Your Best Advice
If you’re willing to use your most valuable expertise in the sales process, then it makes every prospect you meet better off because you’re providing this really valuable insight to them that they really can’t get anywhere else.
Two Biggest Mistakes in Marketing
The two biggest mistakes in marketing would be, number one, talking about yourself.
I mean, nobody really cares. The only thing that matters are the problems that your audience has and what you can do to solve those. The second one is the lack of consistency, and we see this in small companies all the time. You have to have a focus on marketing - you don’t just do it when things are slow.
Want more? Listen to the FULL episode below:
Mentions
Boomtime (site)
