141 Selling Without Selling: The Art and Rewards of Thought Leadership (with Nicky Billou)
Nicky Billou is the #1 International Best-Selling Author of Finish Line Thinking: How To Think & Win Like A Champion and author of the new book The Thought Leader’s Journey. He is also an accountability coach, consultant, speaker, and the host of The Thought Leader Revolution Podcast.
“Entrepreneurs are society’s greatest heroes - salespeople in particular. Nothing happens until a salesperson sells.”
Nicky Billou is the #1 International Best-Selling Author of Finish Line Thinking: How To Think & Win Like A Champion and author of the new book The Thought Leader’s Journey. He is also an accountability coach, consultant, speaker, and the host of The Thought Leader Revolution Podcast.
In this episode, we talk about:
Using ‘fables’ to sell your products and services
What led him to take the thought-leader route
The power of the methodology of thought leadership
Identifying your niche as a thought leader
The three responsibilities of a thought leader
Nicky’s new book, The Thought Leader’s Journey
To learn more, listen to the full episode!
Society’s Greatest Heroes
I think entrepreneurs are society’s greatest heroes - sales people in particular.
Nothing happens until a salesperson sells. I used to be a skeptic [about sales], but now, I see the value in it. It is the noblest of things and it greases the wheels of commerce.”
Finding Your Expertise
Every individual has an expertise in them.
By living life, you’ve already got real expertise. You just haven’t had the time to think it through, to put it down on paper in such a way that you can explain it to people and then find a way to apply it commercially.
“Selling Without Selling”
The power of the methodology of thought leadership is that we frame it in such a way that it’s “selling without selling”. It teaches you how to share your ideas and then once you have someone enrolled onto that idea, you get the opportunity to sell them your product or service.
Want more? Listen to the FULL episode below:
139 Tips on Designing Your Content Marketing Strategy (w/ Bill Bice)
Bill Bice started his first company at age 18, growing ProLaw Software into the largest law firm automation system for small and mid-size law firms. Today, Bill is the CEO of boomtime, and is passionate about helping small businesses grow. His goal is to enable smaller businesses to more effectively compete with their larger competitors.
“If you’re willing to use your most valuable expertise in the sales process, then it makes every prospect you meet better off because you’re providing this really valuable insight to them that they really can’t get anywhere else.”
Bill Bice started his first company at age 18, growing ProLaw Software into the largest law firm automation system for small and mid-size law firms. Today, Bill is the CEO of boomtime, and is passionate about helping small businesses grow. His goal is to enable smaller businesses to more effectively compete with their larger competitors.
In this episode, we talk about:
boomtime, Bill’s company
Where does sales fit in in marketing?
‘Challenge your selling’ methodology
Two levels of content creation
Why market through LinkedIn
First step to get started in content marketing
Creating a call to action that prompts a conversation
To learn more, listen to the full episode!
How Marketing Supports the Sales Team
For me, marketing is all about sales, and one of the advantages in a smaller company is it’s so much easier to get alignment between your marketing efforts and sales.
And often the problem is that there isn’t a consistent foundational marketing strategy put in place to support the sales team. If you do that well, it will have such a dramatic effect for your business and it will really give your sales team the support to help them be successful.
Don’t Be Afraid to Give Your Best Advice
If you’re willing to use your most valuable expertise in the sales process, then it makes every prospect you meet better off because you’re providing this really valuable insight to them that they really can’t get anywhere else.
Two Biggest Mistakes in Marketing
The two biggest mistakes in marketing would be, number one, talking about yourself.
I mean, nobody really cares. The only thing that matters are the problems that your audience has and what you can do to solve those. The second one is the lack of consistency, and we see this in small companies all the time. You have to have a focus on marketing - you don’t just do it when things are slow.
Want more? Listen to the FULL episode below:
Mentions
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