141 Selling Without Selling: The Art and Rewards of Thought Leadership (with Nicky Billou)
“Entrepreneurs are society’s greatest heroes - salespeople in particular. Nothing happens until a salesperson sells.”
Nicky Billou is the #1 International Best-Selling Author of Finish Line Thinking: How To Think & Win Like A Champion and author of the new book The Thought Leader’s Journey. He is also an accountability coach, consultant, speaker, and the host of The Thought Leader Revolution Podcast.
In this episode, we talk about:
Using ‘fables’ to sell your products and services
What led him to take the thought-leader route
The power of the methodology of thought leadership
Identifying your niche as a thought leader
The three responsibilities of a thought leader
Nicky’s new book, The Thought Leader’s Journey
To learn more, listen to the full episode!
Society’s Greatest Heroes
I think entrepreneurs are society’s greatest heroes - sales people in particular.
Nothing happens until a salesperson sells. I used to be a skeptic [about sales], but now, I see the value in it. It is the noblest of things and it greases the wheels of commerce.”
Finding Your Expertise
Every individual has an expertise in them.
By living life, you’ve already got real expertise. You just haven’t had the time to think it through, to put it down on paper in such a way that you can explain it to people and then find a way to apply it commercially.
“Selling Without Selling”
The power of the methodology of thought leadership is that we frame it in such a way that it’s “selling without selling”. It teaches you how to share your ideas and then once you have someone enrolled onto that idea, you get the opportunity to sell them your product or service.
Want more? Listen to the FULL episode below:
