142 Be Persistent, Not Annoying (with Shawn Finder)
“If somebody says ‘no’, it doesn’t mean ‘no’ forever. You just have to continue to be persistent - not annoying.”
Shawn Finder is the CEO of AutoKlose, a new revolutionary sales automation platform that is used by 3000+ sales professionals around the world. He is also the author of The B2B Sales Handbook and is among the Top 25 Sales Engagement Influencer.
In this episode, we talk about:
What makes a good salesperson
How to turn no’s into yeses
Pre-conceived notions about sales that hold people back
Email vs. Cold-Calling
AutoKlose, Sales engagement platform and B2B data all-in-one
To learn more, listen to the full episode!
Shawn’s Hiring Criteria
Anyone who is very competitive is good at sales because you either hate to lose or you love to win.
So when I look at sales people now, I look for people who have actually competed in some form of sport previously.
Turning No’s Into Yeses
Everyone has a problem, and so if you’re prospecting and your prospect is still unsure whether they’ll avail your product or service, you have to go and find out what that problem is. And when you do hit that problem, that ‘no’ will eventually become a ‘yes’.
Persistence is Key
If somebody says ‘no’, it doesn’t mean ‘no’ forever. You just have to continue to be persistent - not annoying - and try to convert those no’s to yeses through your conversations. That’s how you close a sale.
Want more? Listen to the FULL episode below:
